It takes about 14 days to see results, and about 90 days for the campaign to get into the highest value for ad spend area. The process of getting your campaign into the highest value for ad spend area will be sped up if you were already running ads on your product, as we will draw data from your old campaigns.
We move keywords between 3 campaigns based on performance. We will be removing bad keywords, adjusts bidding, and adding negative keywords every day. Your campaign performance will increase over time. The three campaigns are Research, Auto, and High Click Through Rate.
The High Click Through Rate campaign will start with no keywords. Keywords will be added to it as we identify the keywords that show good performance for your listing.
Daily Campaign Budgets: Feel free to change your daily campaign budgets in your advertising dashboard, but please do not change anything else without contacting us first. Doing so may cause unsatisfactory results within your campaigns.
Your old PPC Campaigns: Please keep your old campaigns paused. They will interfere with the results you'll get from our tool when they are competing with the campaigns we created for you.
It's okay to have a separate manual exact match campaign from the ones WordTree created if you're looking to place higher bids on specific keywords. Please contact us if you have any questions about this.