There are 2 phases. It takes about 15 days to see results, and about 90 days for the campaign to get into the highest value for ad spend area. The process of getting your campaign into the highest value for ad spend area will be sped up if you were already running ads on your product, as we will draw data from your old campaigns.
1. In the first 10 days, your campaign is put into the learning phase. We load your keywords into Amazon in a research campaign with low bids to get initial data for your keywords. We'll be increasing your bids each day with the 10th day being your max bid. Don't expect profitability in this phase, though that can happen because the bids are low.
2. The optimizing phase is the final phase where your PPC campaign moves keywords between 3 campaigns based on performance. We will be removing bad keywords, adjusts bidding, and adding negative keywords every day. Your campaign performance will increase over time. The three campaigns are:
Research
Auto
High Click Through Rate