With the aid of our Listing Builder, for the front end of your listing, you want to focus on writing to get sales. You can look at the phrases and try and work them in where they make sense. Those phrases are from actual customer searches, so they can give you an idea of what customers are looking for. After you are done with the front end of the listing, you'll want to put the remaining keywords into the search term and subject matter fields.
We suggest using your best judgment on which phases are most important to the front end of your listing. The title gets the customer to choose your listing over the others in the search results. Keep in mind that mobile view is limited to about 70 visible characters.
The bullet points should be easy to skim and tells the customer what your product is quickly. The description goes into more detail if the customer wants to learn more.
The description should provide all the information necessary for the purchase decision. Tell your customers how your product can benefit them and formally structure information so that the customer can scan it easily and quickly.
- Separate paragraphs with <p> text </p> or <br> (line break)
- Use <b> text </b> for bold text and headings.
- For bullet points, use
<li>bullet point 1</li>
<li>bullet point 2</li>
- For numbered lists, use
<li>list item 1</li>
<li>list item 2</li>
Provide as much information as possible in the respective product information fields.
Get ideas for your listing by looking at competitor listings. Look at reviews and questions & answers for your listing or competitor listings. A lot can be learned by looking at what is important to your customers and what information is crucial for their purchase decision.
It's not a good idea to sacrifice your listing's quality to get more keywords or phrases into it. Keywords that don't make sense for the front end of your listing can and should be added to the backend of your listing.